STRUGGLING WITH...
Pipeline slowing down?
Unclear marketing ROI?
Misaligned sales & marketing?
High Cost per Deal/Opp?
AI marketing impact?
I help CMOs & GTM
teams boost
marketing ROI
quickly & efficiently...
"Phil built our ABM from the ground up—delivering on data, targeting, tools, and team coaching. He drove structure and performance, excelling under pressure.
A go-to partner for upgrading B2B strategy and results."
Dr. Thomas Rosendahl—
B2B SaaS Executive & NED
OUR FIVE PRINCIPLES
Whichever coaching service or plan you choose, you will benefit from the same ongoing support,
personalised client page & resources, tools and 1-1 calls. Each solution/plan applies the evidence-based, practical THEMARKETAIR method, best practices & AI-tactics for max B2B Marketing ROI.
KEEP IT SIMPLE
MAKE TACTICS SNACKABLE
MEASURE TO MANAGE
FOCUS & OPTIMISE
HUMAN-FIRST. AI SECOND
"Phil brings unmatched energy, focus, and a data-first mindset to marketing and coaching. He leads by embracing the latest trends and tools, drives change, and excels at working with boards. An outstanding mentor and catalyst for results."
Emma Kriskinans —
SVP Marketing, Tyk
I know AND fixed your marketing issues.
For 30 years.
Having been on the C-suite and marketing teams’ coalface in 12+ companies like yours
I help you navigate marketing performance obstacles across your customer journey(s), competition and market complexity.
Without BS. With discipline & metrics.
I deliver your missing ROI ingredient by guiding your CMO & GTM leads with my structured high-energy approach, applying best “AI age” marketing practices to meet your investors, sales & board’s growth & efficiency KPIs.
I energise your GTM teams & strategy through four goal-specific service packs, using my Performance Express Builder, as well as 6-12 month scoaching plans (retainers).
My pragmatic, interactive coaching approach delivers not only fast results, concrete optimisation actions and measurable progress, but also human support through my short-term packs and retainer service plans.
My services all include daily chat, regular 1-1 and team online sessions as well as a dedicated client page with customised templates, tools & insights to create lasting ROI impact
IMAGINE IF YOU COULD...
"Phil is a strategic advisor who delivered real impact for us. He combined practical marketing assessments with sharp, current insights to help us hire the right leader and align strategy to execution. Highly recommended for board-level guidance."
Arne Pohlman, CBE —
CEO, FocusEconomics
Reclaim marketing ROI today.
It's YOUR business & career...
When pipeline slows and markets grow louder, clarity is your edge. What if marketing delivered growth you could feel—boosting pipeline, team energy, and your reputation, all at once?
My clients are your peers
Read how I help busy professionals like you build faster ROI and solve specific marketing issues.
B2B marketing is dying... AI won’t revive it.
Human experience combining ROI and AI will.
I believe that all generations of executives, from Gen Z to Boomers, need & complement each other to deliver the best-performing AI-enabled marketing impact.
Each expert can bring value but C-suites need a senior revenue-centric change accelerator to grow ROI faster.
Leading-edge Boards, Founders, CEOs and CMOs can only thrive in 2026 & beyond with the help of an unbiased peer who can juggle strategic & operational priorities across human & AI dimensions.
Tired teams, low impact, noisy metrics—real marketing should energise, not exhaust.
Confused by AI & wrong tactics? Get results in weeks, not months •Marketing ROI visible to the board—measured through: oPipeline growth (%) oCAC reduction (€) oFaster deal cycles (days/months) oUplift in lead quality and velocity oTeam alignment and energy (qualitative/quantitative surveys) oClearer reporting and AI-driven insights
Which solution is
best for you?
